Media THEN and NOW
The first printed newspaper was published in 1605 in Strasbourg, which is now France but then an imperial free city in the Holy Roman Empire. Until radio broadcasts emerged print media was the only source of information for public.
Walter Ong, once said "Print situates words in space more relentlessly than writing ever did ... By and large, printed text are far easier to read than manuscript texts. The effects of the greater legibility of print are massive. The greater legibility makes for rapid, silent reading. Such reading in turn makes for a different relationship between the reader and the authorial voice in the text and calls for different styles of writing...Manuscript culture is producer-oriented ... Print is consumer-oriented ..."
Since only print media existed how this medium did influence public opinion?
Well just as it does today I believe. My personal opinion about how public got influenced by the media coverage is that they’ve chosen to believe completely in order to create a comfort atmosphere for them. The perception of strong influence of media coverage indirectly leads the public into something that they want to believe or into something that is believable and consumable for them. What I am trying to say with print media only, public was easier to be manipulated due to the lack of other sources of information. I might conclude that it was easier for journalist to publish anything without fearing that public will have the chance to investigate. In the other hand the only challenge for journalist might have been collecting the data and information as a result of absence of other media, internet etc.
The life of a journalist in general now and then is extremely busy due to the traveling expected. Journalist must be flexible, tremendously creative and fast, visionary meaning having a clear vision in order for them to succeed, be the best and positioning them well in the society, and be with positive reputation. Journalist should definitely stay relevant and maintain quality.
I believe that people were better off than we are today, attributable to the fact of less information and possibilities to know more, which create an easier life style. As a disadvantage I consider, is that people are human beings that can absorb more than what they were able to at that time.
Personally I think that they lacked access to information comparing to us in the future. With the technology development for the journalist at that time was very difficult to reach information comparing to today with internet and online readings. Today, media management is a global phenomenon, and research and inquiry in the field of media management crosses interdisciplinary lines, theoretical domains, and political systems. To understand contemporary trends and patterns in media management research, it is first helpful to review the major historical contributions to general management theory.
Walter Ong, once said "Print situates words in space more relentlessly than writing ever did ... By and large, printed text are far easier to read than manuscript texts. The effects of the greater legibility of print are massive. The greater legibility makes for rapid, silent reading. Such reading in turn makes for a different relationship between the reader and the authorial voice in the text and calls for different styles of writing...Manuscript culture is producer-oriented ... Print is consumer-oriented ..."
Since only print media existed how this medium did influence public opinion?
Well just as it does today I believe. My personal opinion about how public got influenced by the media coverage is that they’ve chosen to believe completely in order to create a comfort atmosphere for them. The perception of strong influence of media coverage indirectly leads the public into something that they want to believe or into something that is believable and consumable for them. What I am trying to say with print media only, public was easier to be manipulated due to the lack of other sources of information. I might conclude that it was easier for journalist to publish anything without fearing that public will have the chance to investigate. In the other hand the only challenge for journalist might have been collecting the data and information as a result of absence of other media, internet etc.
The life of a journalist in general now and then is extremely busy due to the traveling expected. Journalist must be flexible, tremendously creative and fast, visionary meaning having a clear vision in order for them to succeed, be the best and positioning them well in the society, and be with positive reputation. Journalist should definitely stay relevant and maintain quality.
I believe that people were better off than we are today, attributable to the fact of less information and possibilities to know more, which create an easier life style. As a disadvantage I consider, is that people are human beings that can absorb more than what they were able to at that time.
Personally I think that they lacked access to information comparing to us in the future. With the technology development for the journalist at that time was very difficult to reach information comparing to today with internet and online readings. Today, media management is a global phenomenon, and research and inquiry in the field of media management crosses interdisciplinary lines, theoretical domains, and political systems. To understand contemporary trends and patterns in media management research, it is first helpful to review the major historical contributions to general management theory.
posted by Shqipe at 1:56 PM
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